Strong Aroma · 浓香型
"Old Cellar of Luzhou" — The Birthplace of Strong-Aroma Baijiu
Founded in 1573, Luzhou Laojiao is the oldest continually operating baijiu distillery in China. Its ancient mud-pit cellars — some over 400 years old — are a UNESCO Intangible Cultural Heritage, and the source of the world's distinguished strong-aroma baijiu.
Brand Story
Luzhou Laojiao (泸州老窖) has been producing baijiu continuously since the Ming Dynasty. The distillery's original mud-pit fermentation cellars, dating to 1573, are still in active use today — and recognised by UNESCO as an Intangible Cultural Heritage of Humanity.
The strong-aroma (nong xiang) style was effectively codified here. The characteristic fragrant, smooth, and warming profile has made Luzhou Laojiao the reference point for baijiu educators, enthusiasts, and trade buyers worldwide.
Available in Australia
Available exclusively through Brightcity International. The benchmark strong-aroma baijiu for Australian retail and dining.
The core retail reference for Luzhou Laojiao. Strong and fragrant with a smooth, refined taste characteristic of the brand's 450-year distillation tradition. An essential strong-aroma baijiu for any serious spirits range.
